Lack Of Business Ethics In Online Marketing
Posted on June 12, 2008
It seems that whenever internet marketing is discussed, business ethics and moral issues form background issues. Starting an online business is well within the price range of every person who has a modem and a computer. The fact that its is so cheap to get in, many people have lowered the standard of the entire industry.
Their reasoning is that the fact that their customers are adults and can stand to loose that $19 or $7. After paying whatever the amount they will be handed over some huge unorganised data that will end up confusing them more or scare them into inactivity.
The goal is sometimes to make customer paralysed until expiry of the guarantee period. During this period the customer has the power if they bought through a trusty payment processor.
The ethics come into play from the minute the idea pops in the brain of its creator until the business closes down and the last share holder has been paid his or her share. There is no single place for integrity and ethics in a business just as there is no place for playing around in a business.
When a customer contacts you and wishes to demand an unnecessary activity from your business or employees, and they cannot be reasoned with. There is room to terminate contact with that customer and bar them from any further interaction with your organisation. This is also part of ethics towards yourself and your staff, because the customer may not always be right.
How do you deal with a customer who feels that the product was misrepresented? You ask them if they are happy with the product and make yourself or company available to support them until they are happy. FAQ's and auto-responders are there to deal with frequent queries but ideally you should try to limit them down by improving the product or the delivery of that product so that the query becomes a irrelevant.
I have seen websites with FAQ's that were pages long and they were actually proud of it. Who has the time to wade through all that mess and read some question that might not be related to them? If you disagree try and get assistance from that website and see how you feel when they direct you to their FAQ's. Would you buy their next product?
The best marketing presentations cover all those questions that a customer might have before they buy. This is part of ethical behaviour in any type of venture. Unethical companies make up the majority of the failed start-ups between 1 and 5 year period.
To search more information on currently available on the latests marketing techniques and online business opportunities, please click here Article written by Thoriso Mashego.
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